Even the most experienced restaurant owner, running a restaurant in today’s world can be challenging. Because of the rapid rise of social media and cell phones, your primary demographic can see and condemn your every move. Running a restaurant is becoming as much about holding the ball as delivering great food and service. This is why a well-thought-out digital marketing strategy is crucial for improving revenue. You need to look into the best SEO service provider near you.
With over 1.72 billion websites, the web has become colossal. And vying in such an extensive landscape can be a difficult task for all types of businesses. You must choose your methods and techniques wisely, especially if you are a small business with a restricted budget.
While there are numerous marketing and SEO strategies to select from, you must choose those that are both cost-effective and result-driven. Local search engine optimization is one such tactic. Local SEO enables businesses to be spotted on search engine results when searching for products and services related to the business’s offerings in their immediate vicinity.
1) Fully Baked Website
A restaurant website does not need to be rigorous, but it must be well-thought-out and highly operational. Most of our restaurant customers come to us with websites that aren’t mobile-friendly. Contact information cannot be accessed, menu items cannot be accessed, and photos are hazy. An outdated and inadequate restaurant website is like a worst and tasteless Lasagna in an Italian place – it’s the foundation of everything. It’s as simple as that: you expect people to visit your website and make reservations or walk-in.
We would recommend you incorporate a vertical section in your restaurant’s website. This helps your customers quickly scroll to find crucial information that includes opening hours, contact number, menu, and reservation.
2) Define Your SEO Strategy
Before diving deep into a myriad of techniques, platforms, and engagement channels, you need to define your SEO strategy properly. This will significantly reduce your competition and provide you with a faster route to driving quality traffic to the website.
Begin by identifying the geographical areas that you wish to capture. This is the area from where most of your customers are coming and visiting. Next, use a credible keyword research tool, such as Moz Pro, SEMrush, or others, to determine which search terms and phrases you’re main demographic utilize. There are several distinct categories of terms that you’d like to adequately group and categories, and they all have varying levels of competitiveness.
Local “Near Me” Searches
The most popular “near me” search term is “restaurants near me.” This phrase receives approximately 6.2 million organic monthly searches. As a result, we believe that enhancing your webpage for “near me” search results has tremendous potential to expand your restaurant business of any marketing plan. The first step in improving your restaurant for “near me” search results is to list it on Google My Business. If your restaurant has multiple locations, you must set up separate sections for each location. Ask that your customers give feedback on your company’s social media page. Customer feedback is an excellent way to distinguish the best businesses from the average ones, and Google prioritizes the finest service providers, placing them at the top of search results.
3) Social Media for Restaurant
A solid social media strategy is essential for a profitable restaurant marketing campaign. Everyone is aware of this. What they don’t realize is how to put it into action. Too many restaurants allocate their digital platforms to whoever is available. This frequently leads to neglected pages, hasty posts, mediocre images, and sluggish follower growth. As we previously stated, social media is far too crucial to entrust to someone who enjoys it. You’ll need somebody who knows how to handle it and has the time to look it up, or you’ll have to consider hiring a restaurant marketing agency.
Your social media business page is a place where you connect with your customers and promote your offering. You need to take it seriously. Here are some of the common mistakes.
- Linking Facebook and Instagram accounts
- Putting your social media post on your website
- Unnecessary hashtags
- Poor and outdated photos
- Wrong target market
If you think that social media is complex, then you might be wrong here. It only needs the right source with a proper execution plan.
4) Email Marketing
Email marketing is the most tenacious type of digital marketing. It was discontinued a decade ago when spam had become a significant issue. It was declared dead once more when Facebook experienced unprecedented growth and became an easy route to interact with the customer. Then, for a fee, Facebook began to severely restrict the number of followers who saw your posts and began asking you to “boost” your posts to a broader audience. That is how email marketing was resurrected for the second time.
Consider using MailChimp
As a restaurant owner, you have the right to send free specials, event information, and the latest food items to all of your consumers. Consider using MailChimp for free email marketing for up to 2,000 contacts. However, email marketing generates more click-through rates than any other social media platform. The epidemic has compelled the restaurant industry to make significant changes and modifications that will last until 2021. Challenges, on the other hand, breed innovation. Several of the SEO and marketing tactics described above will stay in the system and essentially transform the way restaurants do business in the future.
Diana works as an SEO manager for XtremeTechnologies. She helps the entire department with ideation, implementation, and managing the firm’s overall SEO Near Dallas. Diana is amazing and hardworking and delivers measurable results.