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When you recruit a social media manager for your company, or when you are looking for a lead for your social media company? You will be thinking about what and how much you should pay them as a full-time manager in the US and UK markets.

This post by ghostwriting will answer all of your important questions to address as you start your recruitment.

– What shall be the average pay for this role?

– What more should they do to pay them more, or do I pay them according to their experience?

– Can I negotiate with them, and what room is there to negotiate?

– Will the location of my office affect the pay?

As the ghost-writing founder answers all of your questions regarding the social media manager job, you may be able to set your best budget before hiring one for your company or a lead for your team.

Average salaries of social media managers in the US and UK.


When you check the current average salaries that are going on in the United States and the United Kingdom, we have gone through three of the top famous sites to check the average pay of the social media managers.

In the United Kingdom, the pay scale is around 16,000 to 36,000. This is all of the data that we have collected. “All of the people that do this role don’t even have the experience of more than 9 to 11 years. They complete their first four to five years in this career. The pay of those social media managers gets proper increments, but it doesn’t have a good effect on the payment after a while.

In the United States, a social media manager’s pay is approximately $4,200 per month. In the United States, the pay scale is quite different from the UK. The salaries range from $30,000 to more than $70,000 a year.

The more experience a manager has and with greater strategic planning skills. The more bonuses and the more profit-sharing they earn.

All of this information varies from location to location and state to state. Because the places and their companies have different requirements, and they pay according to that. In some states, the salary is 50% more than the country average, and in some other states, the salaries are even 6% less than the average pay as the pay scales differ platform to platform. Honestly, there is no fixed amount that you can assert is the right or the average charge. Writing is subjective, so are the experiences of the writers. So they charge accordingly.

When you recruit a freelance social media manager, they will get paid on an hourly basis. So you will have to pay them in the range of 15 to 25 in pounds per hour, which will amount to around 180 to 260 pounds per day. Different freelancing platforms provide different skill levels of social media managers and their accounts. As per the hiring in the US, it will be making an average of around $500 to $12,000 depending on their accounts.

Based on the platforms, including the freelancing, you may need to consider the country, state/area, and experiences you may decide to pay to the social media manager.

Most of these managers have completed their specialization in different industries, which may be the significant cause of the difference in the pay.

The bigger the companies are, they tend to pay much more than the mid-sized or smaller companies. If a company has more than 2,000 employees, it will pay about 20% more than 50 or even fewer employees.

According to the pay scale, candidates with less than a year of experience have average annual salaries of about $40,000. On the other hand, experienced social media managers who have less than a year of experience will have average annual salaries of about $40,000, according to the pay scale. However, experienced social media managers who have been working in the field for ten years or more earn about $67,000 per year on average.

How do you negotiate for your new job salary?

When you are applying for your new job as a social media manager, be sure to know the salary range you can expect from an offer. But what if the offer you get is not what you need or is what you think you expected?

These are some of the effective ways that you can use to negotiate your salary and demonstrate the value you add.

Your education level shall have a significant impact on the earning potential in the marketing field.

With an undergraduate degree, you can expect a salary of about $45,000 per year—or about 25% below average. If you have achieved your bachelor’s degree, you may expect a salary of $55,000, close to the average for the role.

If you have a different advanced degree, you could have additional power to negotiate with the employer.

Individuals that have master’s degrees earn a salary of $55,000 per year. After you earn a Master’s degree (MBA), you could get your salary closer to around $60,0000 per year.

Studying marketing, communications or advertising, could help you qualify for this type of role. However, those fields of study aren’t the only ones that could help you increase your earning potential.

Social media managers with Bachelor’s or Master’s degrees in journalism and political science have some of the highest average salaries.

Skills that you should have as an experienced social media marketer.


  • Adaptability so you can experience, learn, and lead your team towards success
  • Analytical thinking so you can review data, information and optimize your strategy
  • Communication skills so you can develop a mastery of effective messaging
  • Creativity so you can create and execute innovative campaigns
  • Organization so you can handle different, multiple social media campaigns seamlessly

If you have advanced skills, you will be able to negotiate more successfully.

Ghost-writing founder reports that social media managers with media buying and budgeting skills could earn 45% more than average. Customer relationship management (CRM) and creative writing skills can enhance your earning potential by about 30%. Social listening can increase your salary by almost 25%.

If you’re considering joining a marketing company, you may need to contribute more than just the skills and experience alone. You may also have to reveal the value you would add to the company.

For instance, you can show previous results you’ve achieved or make a case study to show to the company.

Here are some of the ideas you can use for inspiration:

  • Paid Social Media: Analyse the metrics from a lead generation campaign that you managed. Explain the social media strategies you used and show the return on ad spend (ROAS) the campaign achieved.
  • Organic Social Media: Prove that the return on investment (ROI) from your organic strategy over time. You can utilize social media to calculate ROI quickly based on the metrics that matter.

If you are recruiting or if you are the one applying for the position of social media manager, it is essential to know what sort of pay you shall expect. Use the figures effectively to negotiate a social media manager salary reasonable for you, your company.